#ActiveUserImpact highlights the effect of engaged users on a platform’s success. Measured by DAU (Daily Active Users) and MAU (Monthly Active Users), active users drive growth and retention through consistent interaction, content creation, and community participation. Their engagement fosters loyalty, signaling platform health to attract investors and advertisers. These users provide critical feedback for product refinement and generate revenue via subscriptions, purchases, or ads. Additionally, their advocacy—through referrals or social sharing—fuels organic growth. Prioritizing active user engagement is key to sustainable scalability, enhanced user satisfaction, and long-term profitability in digital ecosystems.