#钱包活动洞察

At a time when the digital economy is booming, wallet activities have become a key window to spy on market trends and user behavior. From the transaction data, high-frequency small payments are often concentrated in daily consumption scenarios, reflecting the fireworks of people's lives; while large transfers are mostly linked to investment and asset allocation, highlighting the flow of wealth.

In terms of activity participation, the conversion retention rate of new users after receiving registration red envelopes and experiencing novice discounts can reflect the attractiveness and user stickiness of the wallet. The response of old users to various cashback and points redemption activities can also reflect the fit between wallet functions and services.

Wallet activities are also closely linked to market sentiment. In a bull market, investment wallet activities have a high participation rate; when the economy is down, savings and preferential activities are more popular. Unraveling wallet activities can provide decision-making basis for financial institutions, merchants and even investors, accurately grasp the market, and seize the opportunity in the digital wave.