#PriceTrendAnalysis It is believed that a company will only develop a new medical technology if there is evidence that the technology will yield greater profits than the necessary investment to develop that technology and bring it to market. The price that can be applied to new products and the volume of products sold largely determine the profits obtained from the initial investment. Estimating the sales volume and price of the product are crucial factors in the decision-making process during product development. Once on the market, prices are not static. Instead, they are influenced by a range of factors. This article examines the impact of market experience, represented by accumulated sales volume, on pricing. The rate of price reduction based on experience depends on several factors. The article describes how the price trends of existing products in the market can be used to make investment decisions in new products and technologies.