Binance’s partnership with meme coins like Shiba Inu and Pepe Coin is aimed at increasing user engagement, capitalizing on the high demand for these coins, and diversifying its offerings. By offering rewards related to meme coins, Binance attracts a larger user base, taps into passionate communities, and boosts trading activity. These partnerships also enhance Binance’s brand visibility and appeal, particularly in the social media-driven crypto space. Additionally, the move helps Binance stay competitive by providing high-risk, high-reward opportunities that drive more trades and platform usage.

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