#ActiveUserImpact Active user impact refers to the effect that engaged, regularly active users have on a platform or service. These users are key to a product's success because they contribute to growth, retention, and overall user engagement. Measuring active users—through metrics like Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU)—provides valuable insights into how well the product is performing.

High levels of active user engagement can indicate product satisfaction and loyalty, while a decline in active users might signal the need for improvements. Tracking these trends helps businesses optimize user experiences, identify areas for improvement, and tailor strategies to boost user retention.