#ActiveUserImpact In the crypto world, active user engagement plays a huge role in determining the sustainability and growth of a project’s ecosystem. The more users participate in transactions, staking, or other on-chain activities, the greater the impact on adoption and token value. High community activity also increases the visibility of a project and attracts more investors. One example is a project with an incentive program that encourages users to be more active on the network, such as an airdrop or a transaction-based reward mechanism. Therefore, it is important for investors to monitor the number of active users before investing in a project.