#MileiMemeCoinControversy Milei used his social media platforms to endorse $LIBRA, a meme-based cryptocurrency associated with the Viva La Libertad Project. His endorsement caused the token's value to skyrocket from fractions of a cent to approximately $5.20 within minutes. However, this surge was short-lived; the price plummeted to $0.19 within hours, erasing over $4 billion in market value and affecting around 74,000 investors. The rapid rise and fall of $LIBRA have been characterized by some experts as a "rug pull" scam, where insiders profit at the expense of other investors.