NFT’s commercial application and corporate transformation: new opportunities for brand marketing and copyright protection
With the development of NFT (non-fungible token), more and more companies are beginning to use it as an innovative business tool, especially in the fields of brand marketing and copyright protection. Although the NFT market has experienced some fluctuations, its application in art, games, music and other fields remains strong. In 2025, NFT has penetrated into more industries and become an important driving force for corporate transformation.
In terms of brand marketing, many well-known brands have achieved limited product sales and consumer loyalty management through NFT. For example, brands such as Nike and Adidas attract consumers and provide unique brand experiences by issuing limited edition NFT shoes. Luxury brands such as Gucci and Prada have also begun to reward loyal customers through NFT to further enhance brand value and user engagement. Coca-Cola has successfully attracted a large number of young consumers by issuing limited edition NFT packaging, injecting new vitality into the brand.
Moreover, the application of NFTs in copyright protection is also noteworthy. Artists and content creators can better protect their works and benefit from them through NFTs. For example, digital artist Beeple set a record by selling his works through NFTs for $69 million, while musicians have also issued albums through NFTs, achieving copyright protection and increased revenue. The band Kings of Leon released an album through NFTs, providing fans with a unique exclusive experience.
The application of NFTs not only changes the way brands interact with consumers but also has a profound impact on traditional markets. It accelerates the globalization process of brands while enhancing consumer engagement and loyalty. NFTs bring unprecedented business opportunities to companies, and their potential far exceeds our current imagination.
With the development of technology, NFTs will continue to play an important role in more fields, becoming one of the core tools for business transformation and digital development. Whether in brand marketing, copyright protection, or reshaping consumer experiences, NFTs will lead a business revolution in the coming years.
