#BNBChainMeme热潮
➤Kaito's 'Money-Making Method': Attracting Top KOLs with Airdrop Points
The Kaito project has been quite popular lately, but why? Because it has implemented a points airdrop strategy specifically designed to attract influential KOLs to promote it.
In simple terms, Kaito scores KOLs using a set of algorithms, and those with higher scores can receive points, which may eventually turn into real monetary airdrop rewards.
It is estimated that if the airdrop ratio is 10%, each point could be worth about $78; if the airdrop ratio increases to 33%, each point could be worth $258.
To earn points, KOLs are actively promoting Kaito on social media, writing tweets, creating videos, and engaging in various promotional activities. Kaito has quickly gained recognition through this method, appearing to be quite successful.
➤Retail Investors Excluded, Promotion Model is Limited
However, a problem arises: Kaito's approach mainly revolves around KOLs, leaving ordinary retail investors with little chance of earning points. In other words, this matter has little to do with retail investors, who can only watch from the sidelines.
This model also tends to create a 'circle culture.' During the New Year period, almost two out of three posts are likely to be repetitive.
➤Sustainability is Doubtful
Although Kaito is currently bustling with KOL promotions, how long can this model last?
Firstly, the quality of the content shared by KOLs for points varies greatly, and some posts are even created just to accumulate points, which could negatively impact user experience. Secondly, Kaito's algorithmic scoring mechanism has been questioned by many, as non-English creators tend to receive lower scores, which is evidently unfair.
More critically, Kaito's points system relies on the performance of platforms like Twitter, but this type of revenue has an upper limit.
Once a project underperforms after an airdrop, the credibility of the entire points system will be questioned, and at that time, no one may be willing to work hard for points anymore.
➤What Lies Behind Kaito's Queue of Top-Tier Projects Issuing Tokens?
Currently, despite the extremely poor liquidity in both primary and secondary markets, there are still many projects queuing to issue tokens, which really seems like squeezing the last bit of liquidity out of this market.
If Kaito wants to go further, it may need to reconsider how to balance the interests of KOLs and retail investors, allowing everyone to participate in the project, rather than relying solely on KOLs to maintain appearances.
