Binance's "Word of the Day" (WOTD) is an educational game designed to enhance users' cryptocurrency knowledge through interactive word puzzles. Launched in early 2025, the initiative aims to familiarize participants with crypto terminology while offering rewards in the form of Binance Points. The game draws inspiration from popular word-guessing games, challenging users to identify crypto-related terms within a limited number of attempts.
To participate, users access the WOTD game via the Binance app or website, navigating to the "More" section and selecting "WOTD" under "Gift & Campaign." Each day presents a new puzzle aligned with a specific theme, such as "The Long Game of Crypto" or "Rise of Memecoins." Players have six attempts to guess the correct word, with color-coded feedback indicating the accuracy of their guesses: green for correct letters in the right position, yellow for correct letters in the wrong position, and black for letters not in the word. Successfully solving the puzzle rewards users with Binance Points, which can be redeemed for various benefits, including trading fee discounts and exclusive features.
Since its inception, the WOTD game has evolved to include weekly themes and expanded reward structures, fostering a vibrant community of participants eager to enhance their crypto literacy. The initiative reflects Binance's commitment to combining education with engagement, providing users with a fun and rewarding way to stay informed about the dynamic world of cryptocurrency.