Yi He, co-founder of Binance and wife of CZ, named three main criteria for listing new tokens:
🔴 Return on Investment (ROI), which is compared with indicators on other centralized exchanges (CEX).
🔴 Innovations and attracting new users, who may become active participants in the blockchain ecosystem in the future.
🔴 Market appeal and high hype – if a token has strong technology and high trading volumes on other exchanges, but Binance does not add it, this may lead to the exchange losing part of the market.