#CRYPTOBUSINESS

The cost of inexperience.

At the heart of the problem lies a pronounced lack of experience from crypto founders in the web3 space. While many founders hold a degree of technical proficiency in blockchain development, they lack the business acumen and commercial savvy needed to launch a successful crypto product and gain real world enterprise adoption—anything from proper customer discovery sessions in order to understand pain points and use cases, negotiating deals, brand identity building, marketing, promotion to PR support.

These supplementary skills are a foundational part of building and sustaining a successful business venture. Their absence has resulted in a proliferation of memecoins that are able to raise huge sums of money, occasionally propped up by a high-profile celebrity, but are ultimately unable to deliver on their promises. By not focusing on establishing a strong business foundation, too many of these projects are often doomed to fail.