⭕ BlackRock Inc. is preparing to launch a bitcoin exchange-traded product in Europe in the coming weeks, according to a person familiar with the matter, amid growing demand for exposure to digital currencies from both money managers and consumers.
⏪ The company is expected to base the product in Switzerland, where BlackRock recently formed a Zurich-based digital asset company called iShares Digital Assets AG, according to a regulatory filing seen by Reuters.
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