Trump Media files for multiple trademarks and launches Truth Fi Bitcoin Plus ETF
On February 6, 2025, Trump Media & Technology Group (TMTG) filed for several trademarks related to the launch of exchange-traded funds (ETFs) and SMA investment accounts. The new financial brand Truth.Fi encompasses investment vehicles focused on the US market and cryptocurrency.
What does this mean?
TMTG, the parent company of Truth Social and Truth+ video platform, is now entering the fintech market. The new Truth.Fi product line includes:
Truth.Fi Made in America ETF is a fund focused on American industry;
Truth.Fi US Energy Independence ETF – investors in US energy independence;
Truth.Fi Bitcoin Plus ETF is a Bitcoin-related fund.
Similar SMA investment accounts will also be launched.
Why is this necessary?
The company plans to raise up to $250 million to develop Truth.Fi. Charles Schwab is an investor and partner in the project, and Yorkville Advisors is an advisor. This means that TMTG wants to offer an alternative to traditional financial institutions, especially those that, according to its founders, infringe on conservative pricing.
Management commentary
TMTG CEO Devin Nunes said the company is committed to giving investors the opportunity to support American manufacturing and energy companies, and that Truth.Fi offers a “competitive alternative” to existing financial instruments.
Yorkville Advisors President Mark Angelo emphasized that they are excited to collaborate with TMTG and develop “America First investment tools.”
Why is this important?
TMTG continues to expand its activities beyond the media. The launch of Truth.Fi is an attempt to create its own financial services ecosystem aimed at conservative investors. Given the political context and the influence of Donald Trump, this project could attract significant attention and support from his supporters.
However, the question remains open as to how successful this ambitious project will be and whether it will be able to compete with traditional financial institutions.