Non-fungible tokens (NFTs) have become one of the most talked-about trends in the world of cryptocurrencies and blockchain. However, after explosive growth a few years ago, their popularity has sharply declined, and many are wondering if they can gain traction again.
What is happening with NFTs right now?
Interest in NFTs has significantly decreased after the boom and record sales in 2021. This is related to several factors. First, many projects were overvalued, and their real value did not meet expectations. After the spike in interest, it became clear that most tokens lacked practical value and utility. This led to a decrease in interest from major investors and market saturation with similar projects. As a result – user outflow and price drops. A vivid example is the Bored Ape Yacht Club (#bayc ), which faced a sharp decline in value and user activity.
Secondly, the slowdown in the DeFi market: in 2021-2022 also hit NFTs. For example, the collapse of the Terra (LUNA) stablecoin, the bankruptcy of the FTX exchange, and the tightening of the US Federal Reserve's monetary policy led to a drop in prices for Bitcoin, Ethereum, and other top cryptocurrencies, negatively affecting the demand for NFTs.$BTC
Currently, the NFT market is undergoing a natural process of "cleansing". Despite falling prices, NFTs remain a technology. The next step may be their integration into service industries, such as verifying property ownership rights. NFTs can be effectively used as digital documents, event tickets, and certificates of property ownership.$ETH
The surviving projects focus on real value for holders. For example, Azuki introduces revenue-sharing mechanics and privileges for participants, while Immutable X (Layer 2) focuses on commission-free transactions and scalable NFT solutions. These innovations enhance market efficiency and simplify the integration of NFTs into gaming, metaverses, and the tokenization of real-world assets (RWA) – sectors that are currently rapidly developing and attracting developers.
Which NFTs are worth investing in in 2025?
If you consider NFTs as an investment tool, it is important to understand the key trends for the coming years. NFTs are extending beyond digital art and finding applications in real estate and virtual worlds. Let's look at three key areas with high growth potential.
NFTs in gaming
The gaming industry is one of the most promising areas for NFTs in 2025. Tokens allow players to own unique assets and earn money by selling them on secondary markets. Another option is to earn profits by completing quests or winning battles, where players receive in-game tokens and exchange them for real money. "Axie Infinity" and "The Sandbox" have already integrated NFT skins and characters into their ecosystems.
With the rise of crypto games, the demand for gaming NFTs may significantly increase. Investments in large-scale projects can yield high returns, especially if the game becomes mainstream.$TRB
NFTs for metaverses
Let's consider another promising direction. The metaverse is a digital space that combines physical, augmented, and virtual realities. Virtual worlds actively use NFTs to create digital real estate. Ownership of plots, buildings, and other objects in these spaces is becoming attractive to crypto enthusiasts and developers.
Users of metaverses can earn by renting out their assets, participating in games, or selling advertising spaces. The leaders in this sector are Decentraland (LAND) and Otherside. For example, in Decentraland, users create businesses, hold events, and sell digital goods, monetizing their assets.
NFT metaverses may become an important part of the DeFi-sector in 2025 as augmented reality technologies develop. Their value is growing, especially with the increased use of such platforms in the fields of work, education, and entertainment.
NFTs for tokenizing real-world assets (RWA)
#RWA (Real World Assets) – is the tokenization of real assets such as real estate, art pieces, and collectibles. This segment is gaining popularity due to its practical application and real utility. For example, tokenizing real estate simplifies the buying and selling process, making investments in elite housing accessible to a broader audience.
Major brands are already actively using NFTs in their marketing strategies. Tokens allow companies to fractionalize asset ownership and make them available for investment and quick resale. For example, Nike releases limited collections #RTFKT , the prices of which can spike immediately after release.
The NFT market is undergoing a global transformation, but this does not mean its disappearance. Rather, it is a natural transition from hype to maturity and practical use. In 2025, NFTs with real value and utility are expected to show significant growth, and investments in these sectors may prove promising.
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