The fan token market, which had been relatively quiet in recent years, saw a significant increase in activity on Tuesday (28). The appreciation of Santos' cryptocurrency was more than 20% in just a few hours, putting it in the lead among fan tokens.
This increase is a direct result of the news of the return of Neymar, one of Santos' greatest idols, to Brazilian football. The player had been confirmed as a reinforcement for Al-Hilal, from Saudi Arabia, but is now back in Brazil.
Santos' cryptocurrency, also known as $SANTOS, is a token that allows fans to participate in club decisions and access exclusive benefits. It was launched in 2021, in partnership with Binance, and has been an innovative way for the club to engage with its fans. $SANTOS #santos #neymar
