$BNB BNB (Binance Coin) is very active in promotion, especially through its connection with the Binance exchange. Here are some noteworthy ways Binance promotes BNB and integrates it into its platform:

1. **Binance Earn**: Binance offers BNB holders the opportunity to earn passive income through staking and other yield-generating products. You can lock up your BNB for a period to receive rewards or participate in the 'Launchpool' event to earn new token rewards by staking BNB.

2. **Binance Launchpad**: Binance regularly uses BNB to promote new Initial Exchange Offerings (IEOs). BNB holders can use their tokens to participate in token sales for newly launched projects, usually at a discounted price or with exclusive access.

3. **Trading Fee Discounts**: Holding BNB allows users to enjoy trading fee discounts on the Binance platform. This is a core part of its utility— the more BNB you hold, the higher your discount, with trading fees reduced by up to 25% or more.

4. **BNB Burn Program**: Binance regularly conducts 'burns', which means repurchasing and permanently removing BNB from circulation. These burns are intended to reduce the total supply of BNB, potentially increasing its value over time, which is often promoted as a way to support the token price.

5. **New User Promotions**: Binance frequently offers special promotions for new users, who can earn BNB rewards by completing certain tasks (such as making their first trade, depositing funds, or participating in promotions related to specific events).