$BNB In short, Binance is a popular and well-trusted crypto exchange.

It launched in July 2017, and within a year had 10 million users. Unlike many of its competitors, Binance didn't initially offer fiat-to-crypto markets (for example, USD-to-Bitcoin). Instead, it offered a variety of crypto-to-crypto markets (for example, Bitcoin-to-BAT). This attracted users who couldn't get these coins on other exchanges.

This, combined with Binance's low trading fees, high trust, and stable technology, led to quick growth. Throughout its short history, Binance has been spectacularly profitable, raking in $446 Million profit in 2018 alone.