Weak performance in public relations and narratives poses a potential threat to the entire ecosystem, and the foundation has a responsibility to change this situation. Data shows that since June 2021, Ethereum.org has only published 14 original tweets, with no original content in 2023.
In addition, Boost VC investor Mark Beylin pointed out at the forum that Ethereum's social layer faces the issue of 'gang formation' and suggested that the EF improve its external communication methods. Ethereum developer Tim Beiko also called for strengthening social media as a 'digital public square' to more effectively respond to community needs.
Market performance and capital trends
In addition to social media strategies, Ethereum's market performance and the foundation's capital management have also attracted widespread attention. In 2024, both Bitcoin (BTC) and Solana (SOL) reached historic highs, while the ETH price failed to return to the peak level of $4878. In the last 30 days, the ETH price has dropped by 18.7%, currently slightly above $3100.
Meanwhile, on-chain data shows that the EF sold 100 ETH on January 8, valued at approximately $336,000. Since January 2, the foundation has cumulatively sold nearly $13 million worth of ETH. Community members expressed dissatisfaction with the foundation's actions, believing that it failed to effectively utilize social media to promote ecological innovation while selling ETH.
Whether the Ethereum Foundation's new social media strategy can successfully improve its interaction with the community and enhance Ethereum's global influence remains to be seen. However, this reform at least indicates that the foundation has begun to take the community's criticism of its insufficient marketing seriously, moving towards a more transparent and efficient direction.
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