The Next Wave of Corporate #BTC Adoption Seems to Be on Its Way
#KULR Technologies has now purchased 430 BTC, which has increased the share price by 847%.Multiple public companies have announced a bitcoin treasury strategy with no acquisition yet.
As interest in digital assets continues to rise, a new phase of corporate adoption for bitcoin (BTC) appears to be taking shape, with publicly listed firms following MicroStrategy's lead by adding BTC to their balance sheets.
It all started with MicroStrategy (MSTR) adopting BTC as Treasury asset in 2020. Since then, its share price has jumped almost 2,500%. Over the years, the company has boosted its coin stash through cash, at-the-market (ATM) equity offerings, convertible debt or, more recently they said they would also use preferred stock offerings.

In 2024, we saw multiple companies follow suit and adopt a bitcoin treasury strategy, such as Metaplanet (3350), Semler Scientific (SMLR), MARA Holdings (MARA), as well as many other publicly traded miners that have also achieved great success.

Now more firms are joining the party.

The first company emerging from the second wave is KULR Technology Group (KULR), which trades on the NYSE, announced a $21 million bitcoin purchase on Monday. This takes its total bitcoin holding to 430 BTC at an average weighted price of $98,393 per token.

KULR has leveraged a combination of an ATM equity program and surplus cash to fund its purchase. Like the other pioneers of this strategy, they have adopted a BTC yield strategy, coming in at 93.7% from December 2024 to January 2025. KULR's share price has been up 847% since Nov. 19.