◾ Kettle is an NFT marketplace platform focused on luxury watches, creating a new way to closely integrate digital and physical assets by locking each watch 1:1 with its physical counterpart in the Kettle Vault.
◾ On Kettle, users can easily buy and sell watches on the secondary market just like trading NFTs; use watches as collateral for lending transactions; and redeem watches from the vault at any time, enjoying full insurance and fast delivery services globally.
◾ Innovative digital trading experience:
By using blockchain technology, the traditional luxury goods transaction process is simplified, achieving seamless bidding and trading.
◾ Global logistics support:
Users can not only digitize their holdings but also choose to take the physical watch home to wear, enjoying a complete luxury service.
◾ Addressing industry inefficiencies:
Compared to traditional watch trading platforms like Chrono24, Kettle eliminates the cumbersome user information filling process; users can freely bid and trade as long as they have sufficient funds in their accounts.
◾ Differences and advantages of Kettle compared to Ondo Finance, Midas, and Plume
1. Positioning of Ondo Finance:
Mainly targeting the digital transformation of traditional financial assets (such as bonds and treasury bills), emphasizing stable returns and compliance guarantees.
Main users: institutional investors.
2. Positioning of Midas:
Provides a RWA investment platform supported by DeFi, suitable for retail users and institutional investors, emphasizing high returns and flexibility.
Core assets: compliant financial tokens such as mTBILL and mBasis.
3. Positioning of Plume:
Provides digital solutions for diverse assets (such as real estate, commodities, etc.), driving the application of RWA through a strong ecosystem and demand.
Target users: developers, asset issuers, and institutional investors.
4. Positioning of Kettle:
Focus on the digitization of luxury watches, combining NFT and physical asset management.
Core users: high-net-worth individuals, luxury enthusiasts, and collectors.
◾ Unique advantages of Kettle
Vertical market focus:
Unlike Ondo, Midas, and Plume, which broadly cover RWA assets, Kettle focuses on the luxury watch niche market, resulting in stronger user retention.
Flexible trading mechanism with NFTs:
Users can bid, lend, buy, and sell on the blockchain with a low barrier to entry, rather than the traditional high-cost, time-consuming trading model.
Physical asset endorsement:
Each watch has a physical counterpart, and this model not only attracts crypto enthusiasts but also traditional luxury goods investors.
◾ Summary
Ondo Finance and Midas focus on the digitization of assets with financial attributes.
Plume emphasizes a diverse asset ecosystem driven by demand.
Kettle uses the luxury watch market as an entry point, offering users a new luxury trading and holding experience through 1:1 NFT conversion and simplified trading processes.
Kettle’s unique positioning not only fills the niche market gap in the RWA track but also opens up new growth space for the luxury goods industry, representing a bold attempt and strong expansion of the RWA concept in the high-end market.
