THE TYCOON (Justin Sun) WHO BOUGHT THE BANANA FOR 37 MILLION REAIS (US$ 6.2 million). NOW, HE ATE THE BANANA AND PROMISES MORE MARKETING AND EXTRAVAGANCE.
Entrepreneur Justin Sun, cryptocurrency tycoon and founder of the Tron network, performed an unusual act involving the famous work "Comedian", by the Italian artist Maurizio Cattelan. The work, which consists of a banana stuck to the wall with adhesive tape, was sold at an auction for around R$ 37 million (US$ 6.2 million). During an event in Hong Kong, Sun fulfilled his promise to eat the banana that was part of the work. He called the experience “iconic” and compared art to the innovative concept of cryptocurrency.
After consuming the banana, Sun highlighted the connection between art and everyday life. He also announced his intention to purchase 100,000 bananas to distribute globally, celebrating the interplay between art and everyday life. This act generated a lot of attention and continues to be talked about in the art and technology worlds.