The first time I heard about her was from a WeChat group. Inside, she was fiercely debating with another top figure from a different exchange in a group of 500 people, arguing heatedly. At that time, I was enjoying the drama, watching the two of them expose each other's dark secrets, calling it exciting.
That was my first impression of her: fierce.
We often say that choice is greater than effort, but for her, she chose the right path and worked very hard.
At that time, I began to understand this industry. I hadn't yet stepped onto the path of trading. My first pot of gold in the circle came from mining.
While we, the miners, were still shuttling between Huaqiangbei and the Xinjiang mining farms.
She made her first choice in the circle by leaving the top three at that time, OKCoin. Reflecting on that time, she must have faced a low point in life, a terrible market environment, and the smear campaign against her by her former employer.
Helplessness and loneliness must have accompanied her for a long time.
But her indomitable spirit didn't allow her to sink for too long. Soon, I heard news about her again; she began to transition into the live streaming industry and established a new department, 'Yizhibo'.
Here, I deepened my perception of her: tenacious. At that time, I thought this girl could really stir things up, quite impressive.
Gradually, she also faded from the crypto industry.
I thought I wouldn't hear news about her in the crypto industry anymore. After all, the crypto industry at that time began to flourish with numerous new institutions and projects.
Until August 8, 2017, she officially joined Binance. I read her interview upon invitation:
She said, "I know that in China, I can operate a very good company, but I still want to try to run a global company."
At that moment, I felt particularly happy and blessed that she could return to the crypto industry. I also sensed that she exuded power and ambition.
She changed.
I tried to understand the reasons for her changes and read her articles.
(Setting off before turning 30)
"Some people die at 30, while others prefer a tumultuous and grand life."
Whether facing love or work, it's best to invest yourself fully, leaving no room for regret, so that when you grow old and weak, you won't regret having hesitated in the past.
Love when it's time to love, hate when it's time to hate, and live life to the fullest…
I think her change may come from emotions or from her desire to create something great.
Later on, her brilliance became blinding.
Binance had just been established for a little over a month when He Yi brought in Sequoia China, which she had invested in during her time at Yixia Technology, to sign an investment letter of intent with Binance. At that time, Sequoia valued Binance at $80 million.
She also brought her live streaming experience to Binance. She not only streamed "spreading coins" and giveaways on various platforms but also gave away Lamborghinis, Porsches, Maseratis, Benzes, BMWs, and virtual currencies worth tens of thousands of dollars, iPhone Xs, and other products during her live streams. Once, He Yi set a record of 500 million TRON coins sold out in 53 seconds.
As a big-shot figure, she often appeared in various WeChat groups, sending red envelopes. Some described that back then, "A group that was originally quiet became lively as soon as He Yi entered." She not only initiated social invitation rebate activities but even allowed coin issuers to list their coins on Binance for free. These actions quickly opened up the market for Binance.
At that time, the industry leader Coinbase was adding 100,000 new users daily, while Binance had 250,000. The explosive growth led to excessive server pressure, forcing a temporary halt to new user registrations, replacing it with sporadic limited registrations. At the same time, He Yi recruited volunteers worldwide—Binance Angels—to guide new users into the cryptocurrency field, organize meetups, and provide support for the Binance community.
She rightfully became the queen of crypto. Her story continues, and she is still making history.
She once said:
"I was born into poverty, have seen the peaks and valleys, and witnessed the great divide in the world, which makes me instinctively want to do something for this world when I have greater ability. I want to see what I can leave for this world."
I often marvel at this.
The quality of life does not lie in the twists and turns of the process, nor in the singularity of form.
But it's about choosing the right path that suits you.
Plant your own land, do your own work, bloom your own flowers, harvest your own wheat, and enrich and perfect your own life.
