In the digital age, the way of obtaining information is constantly innovating. Google, as the world's leading search engine, has been exploring how to expand its services to emerging technology fields, especially blockchain and cryptocurrency. Recently, Google took an important step and officially integrated Ethereum Name Service (ENS) into its search engine.
ENS is a domain name service based on the Ethereum blockchain, which allows users to convert complex Ethereum wallet addresses into easy-to-remember .eth domain names. It lowers the threshold for entering the cryptocurrency field, making it easy for non-professional users to explore and understand blockchain technology.
This move by Google has undoubtedly pushed the popularity of cryptocurrency to a new level and paved the way for the future development of blockchain technology.
Google opens a new chapter in ENS domain name service
On October 9, ENS.ETH announced on its official account X that Google has officially integrated ENS into its search engine. This means that users can now directly search for any .eth domain name in Google search and view the Ethereum (ETH) balance associated with it. Although this feature was limited to some users a few months ago, it is now open to users around the world.
Google's Web3 director Nalin further revealed on social media X that the Ethereum faucets of the Sepolia and Holesky test networks have also been integrated with ENS. Users can now enter their .eth address to receive ETH for testing, which provides great convenience for developers and users.
In addition, ENS established a partnership with GoDaddy, a world-renowned domain name registrar, in February this year. This partnership enables the Web3 community to link their .eth domain names with traditional Web2 domain names, completely free of charge. This not only lowers the threshold for users to adopt ENS, which was previously hindered by high gas fees, but also further promotes the popularity of ENS.
It is reported that the ENS system works similarly to the Internet Domain Name System, which enables users to convert complex Ethereum wallet addresses into names that are easy to understand and remember. For example, users can share a concise name such as yourname.eth instead of a string of difficult-to-remember alphanumeric wallet addresses. This innovation not only improves the user experience, but also paves the way for the popularization of blockchain technology.
Google's deepening involvement in cryptocurrency
As early as May 2023, the tech giant Google began to integrate Ethereum addresses, allowing users to directly view ETH balances through Google searches. The launch of this feature has greatly facilitated users' query and management of cryptocurrency assets, and has taken another solid step in promoting the popularization of cryptocurrency.
In March 2024, Google included ENS domain names in search results, further expanding support for cryptocurrencies. Now users can directly search for ENS domain names such as Vitalik.eth and obtain blockchain information from Etherscan, including ETH balances, wallet addresses, and recent transaction records.
The integration of the ENS domain name service is a continuation of Google's continuous exploration and innovation in the field of cryptocurrency. As early as 2022, Google has already taken action and launched a convenient feature that allows Ethereum wallet holders to track their ETH balance directly on the Google search results page, eliminating the trouble of opening the blockchain browser every time.
Google also cleverly used an animated panda countdown to celebrate the historic moment of Ethereum's transition from proof of work (PoW) to proof of stake (PoS). This transition not only marks a huge improvement in Ethereum's energy efficiency and scalability, but is also regarded as an epoch-making milestone due to its important position in the history of cryptocurrency.
In addition, Google updated its crypto advertising policy in 2023 to include "cryptocurrency token trusts." This change paves the way for financial products such as Bitcoin exchange-traded funds (ETFs) to be displayed in search results, allowing major financial institutions such as BlackRock to be more widely exposed and become potential investors.
These moves by Google not only demonstrate its continued support for the cryptocurrency field, but also pave the way for the mainstreaming of cryptocurrencies, allowing more people to access and understand this emerging asset class.
Conclusion:
Google's integration of ENS into its search engine is not only an affirmation of blockchain technology, but also an investment in the future potential of cryptocurrency. At the same time, this move not only improves the accessibility and transparency of cryptocurrency, but also opens a door for global users to understand and participate in blockchain technology.
As technology giants like Google continue to deepen their layout in the field of cryptocurrency, we can foresee in the near future that cryptocurrency and blockchain technology will be more deeply integrated into our daily lives and become the backbone of driving global financial innovation and economic development.
