What distinguishes Web 3.0 from Web 2.0 in terms of content ownership?
In Web 3.0, users have the ability to control their personal data more proactively. They can choose to share their data encrypted over the blockchain network or use similar technology to verify their identity without having to rely on third parties. This is in contrast to the Web 2.0 model where large platforms such as social media or search have complete control over user data and often use that data for their own benefit without giving substantial control to the user. Thus, the shift of content ownership from platform to user becomes one of the main differences between Web 3.0 and Web 2.0.