Have you ever wondered about the story behind San Miguel Beer, the iconic beverage that's a staple in every Filipino.

In the bustling city of Manila , the heart of the Philippines. A group of AFAM's decided to open the first San Miguel Brewery. The beer was named after the Archangel Michael, the patron saint of the Spanish capital Madrid.

The history of San Miguel is a rich and storied one, tracing its roots back over a century and a half to the Philippines of the mid-19th century.

San Miguel Beer was born and it quickly became a hit among the locals. In 1950, San Miguel Beer started its international journey. It first made its way to Shanghai, China, marking the start of its expansion in the global market. By the time the roaring twenties rolled around, San Miguel Beer was a familiar name in Hong Kong and other parts of Asia. The forties brought a challenging time for the whole world with World War Two, but San Miguel Beer found a way to survive.

From these humble beginnings, the brewery would go on to become one of the most iconic and influential beer producers not just in the Philippines, but across Southeast Asia.

In the early years, San Miguel's beer was brewed using traditional Spanish techniques and recipes, catering primarily to the Spanish colonial population. However, as the 20th century dawned, the brewery began to evolve and adapt, experimenting with new ingredients and brewing methods to appeal to the changing tastes of the local market. This innovative spirit would become a hallmark of the San Miguel brand, as the company continued to expand and diversify its product offerings over the decades.

San Miguel firmly established itself as the dominant beer in the Philippines in last decades of the previous century, commanding an outsized share of the domestic market. But the company's ambitions stretched far beyond its island home.