Recently, there are suddenly more posts about dog-biting-dog, dog gatherings, and even a group of dogs fighting with another group of dogs in the square.

Let's talk about the dog-bite incident of kols in the square in detail. Why do kols bite each other? Can't they get along with each other in a friendly manner?

Kol is a marketing term. The full name is Key Opinion Leader. The human individual's herd mentality is engraved in the DNA, so in Chinese characters, people-follow-crowd is composed of one person, two people, and three people respectively. There is a very popular word to describe kol: the one who leads the rhythm.

Since kol is marketing, a person will be set up, and then marketing will be done around this person. For example, a teacher with a high winning rate will do some real or simulated orders, take screenshots of the high winning rate, open a few WeChat or group chat simulations, make matrix trumpets, and reply to each other with the trumpets. In fact, the replies in the screenshots are all the teachers who are awesome and powerful. This is a marketing method.
The most unreliable thing now is the screenshot, because there are various synthesis tools. So now there is no photo evidence in evidence collection. If you go to catch an adultery, taking photos is useless, and you need to record.

The cost of video forgery is relatively high and more professional, so the teachers who lead orders generally use screenshots, and few people do one-shot recording or live broadcasting. Recording multiple explanation videos and then posting the correct kol is the future trend.

So why do dogs bite each other? Can't they live in harmony? Marketing was mentioned earlier. Marketing is a commercial activity. The essence of commercial activities is for profit. Biting each other is because the other party infringes on their own interests.

Of course, dogs will also weigh the pros and cons and form an alliance of interests, such as several kols gathering offline to exchange feelings and avoid biting each other.