🟨 Tokenized Gold Reshaping the Bullion Market, Says SocGen

Tokenized gold products—digital tokens backed by physical gold—are increasingly influencing the wider bullion market, according to analysts at SociĆ©tĆ© GĆ©nĆ©rale. As investment demand remains strong, tokenized gold is boosting liquidity and redefining how investors access and trade gold in the digital age.

Key Facts:

• Tokenized gold is having a major impact on the broader bullion market, extending beyond traditional physical and ETF channels.

• Growing investor interest is helping drive new capital into gold markets via on‑chain assets.

• These digital instruments combine gold’s safe‑haven appeal with blockchain technology benefits like accessibility and round‑the‑clock trading.

• Tokenized gold trading volumes have surged, reaching record levels compared with many gold ETFs and even outpacing certain traditional investment vehicles in 2025.

Expert Insight:

Tokenized gold is not just a niche product anymore. Its rapid adoption suggests a structural shift toward digital access for traditional safe‑haven assets, appealing to both institutional and retail investors with enhanced liquidity, 24/7 markets, and fractional ownership advantages.

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