Market sentiment among individual investors showed a modest improvement in the final week of 2025, according to the latest survey from the American Association of Individual Investors (AAII).
Bullish sentiment rose to 42.0% for the week ended December 31, up from 37.4% the prior week, while bearish sentiment eased to 27.0% from 34.8%, a week earlier.
U.S. equities closed out the final, holiday-shortened trading week of 2025 on a subdued note, with major indexes little changed to lower amid thin volumes and year-end positioning. The S&P 500 finished the year with a roughly 16% gain, though trading in the final sessions was marked by a tech-led pullback and mixed daily moves as Wall Street entered the New Year’s shortened week. Precious metals drew increased attention late in the period, with silver retreating on New Year’s Eve after a record rally earlier in 2025, even as broader markets struggled to find direction.
Globally, markets were mixed as investors navigated quiet year-end conditions and looked ahead to 2026. European equities traded mostly flat to lower following a strong run earlier in the year, while Asian markets showed mixed performance amid major holiday closures and lingering concerns around technology stocks. In Asia, attention remained on central bank developments, particularly signals from the Bank of Japan regarding future rate hikes, alongside economic updates from China and Spain that offered signs of stabilization heading into the new year.
According to AAII, neutral sentiment, or expectations that stock prices will stay essentially unchanged over the next six months, rose to 31.0% from 27.8% a week earlier.
The survey has been conducted by the American Association of Individual Investors since 1987, in which it asks respondents for their thoughts on where the market is heading in the next six months.
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