I have a buddy in sales.
He often says: “Customers don’t buy products. They buy the feeling of security in their decision.”
I think of that when I look at @Bedrock and Bitcoin holders.
Bitcoin holders don’t need to be convinced that the yield is good. They need to be convinced that they won’t regret this decision.
Those are two completely different things.
Convincing about yield — show APY numbers, show TVL, show partnerships. Rational argument. Easy to make.
Convincing about not regretting — that’s harder. You need to answer the real question in the Bitcoin holder’s mind. “If this fails, what do I lose? Can I live with that?”
People who buy Bitcoin and hold through an 80% drawdown don’t fear volatility. They fear losing BTC due to a decision they don’t fully understand. Regret from ignorance — not regret from bad luck.
@Bedrock needs to address regret minimization — not yield maximization. Clearly communicate the downside before the upside. Help Bitcoin holders understand exactly what they’re signing up for before they sign up.
$BR ecosystem trust is built when users feel informed — not just feel excited.
Self-critique: regret minimization communication reduces short-term conversion. It’s a harder sell when you lead with the downside. Commercial pressure pushes back.
But users who join after fully understanding the downside — those people don’t panic exit. They don’t blame the protocol. They don’t leave bad reviews.
The quality of users matters more than quantity. Especially with Bitcoin holders.
#bedrock $SNDKB $BTC
He often says: “Customers don’t buy products. They buy the feeling of security in their decision.”
I think of that when I look at @Bedrock and Bitcoin holders.
Bitcoin holders don’t need to be convinced that the yield is good. They need to be convinced that they won’t regret this decision.
Those are two completely different things.
Convincing about yield — show APY numbers, show TVL, show partnerships. Rational argument. Easy to make.
Convincing about not regretting — that’s harder. You need to answer the real question in the Bitcoin holder’s mind. “If this fails, what do I lose? Can I live with that?”
People who buy Bitcoin and hold through an 80% drawdown don’t fear volatility. They fear losing BTC due to a decision they don’t fully understand. Regret from ignorance — not regret from bad luck.
@Bedrock needs to address regret minimization — not yield maximization. Clearly communicate the downside before the upside. Help Bitcoin holders understand exactly what they’re signing up for before they sign up.
$BR ecosystem trust is built when users feel informed — not just feel excited.
Self-critique: regret minimization communication reduces short-term conversion. It’s a harder sell when you lead with the downside. Commercial pressure pushes back.
But users who join after fully understanding the downside — those people don’t panic exit. They don’t blame the protocol. They don’t leave bad reviews.
The quality of users matters more than quantity. Especially with Bitcoin holders.
#bedrock $SNDKB $BTC