SRM Rebrands to Tron Inc. in One of Crypto’s Most Bizarre Corporate Pivots
In a move that stunned both Wall Street and Crypto Twitter, SRM Entertainment—a former toy and souvenir supplier for Disney and theme parks—has officially rebranded as Tron Inc. and will now trade under the Nasdaq ticker “TRON” starting July 17.
🔹 The pivot follows a $210M reverse merger with Justin Sun’s #Tron
🔹 Tron Inc. now holds 365M $TRX , making it the largest public holder of TRON tokens
🔹 Formerly known for theme park merchandise, the company is now a crypto treasury vehicle in disguise
🔹 CEO Rich Miller says the shift reflects a long-term strategy to support global payment infrastructure using TRX
🔹 However, legacy toy partnerships with Disney, SeaWorld, and Universal still officially exist on paper
The transition part business, part spectacle has raised eyebrows due to its speed, its surreal contrast between past and present and its #TRUMP adjacent backstory.
The reverse merger was facilitated by a firm linked to the Trump family, though any direct political connection has been denied.
The U.S. government is currently holding only about 28,988 BTC, equivalent to $3.4 billion, according to information disclosed via a FOIA request submitted by journalist L0la L33tz. This figure is approximately 85% lower than previous estimates of 198,012 BTC, as reported by Bitcoin Treasuries and Arkham Intelligence. Earlier, President Donald Trump signed an executive order directing all federal agencies to transfer their crypto holdings to the Treasury Department to establish a Strategic Bitcoin Reserve. Senator Cynthia Lummis warned that selling off most of the BTC would be a major strategic blunder, putting the U.S. behind in the global Bitcoin race.
https://x.com/L0laL33tz/status/1945510628594184642
$BTC /USDT – Target Hit, But Sharp Rejection Follows
#Bitcoin perfectly tapped our $120K target before facing a sharp rejection, dropping swiftly below $118K. This move reflects market sensitivity to geopolitical tension and tariff-related fear, particularly tied to Trump’s latest statements and global instability.
Despite the pullback, the broader uptrend remains intact unless $114K–$115K is breached. Smart risk management was key here — partial profit booking at resistance helped protect gains. If BTC retests the $114K zone and holds, it may offer another solid long entry with controlled downside.
$BTC
{future}(BTCUSDT)
ETH Surges 5.73% as $2.22B Liquidations and $300M ETF Inflows Fuel Bullish Momentum
Ethereum (ETHUSDT) has experienced a notable price increase of 5.73% over the past 24 hours, rising from 3139.48 to 3319.48 USDT on Binance. This upward movement is primarily attributed to a combination of factors, including significant market liquidations totaling over $2.22 billion (with $605 million related to ETH), large institutional inflows such as BlackRock's ETHA ETF recording a $300 million single-day inflow, and increased staking activity by entities like SharpLink Gaming. Additionally, Ethereum has shown resilience by rebounding from key support levels and breaking above resistance zones, which has contributed to bullish sentiment and heightened trading activity.
Currently, Ethereum is trading at 3319.48 USDT with a 24-hour trading volume of 1.13 million ETH (3.67 billion USDT) on Binance, reflecting strong market participation and solidifying its position as the second-largest cryptocurrency by market capitalization.
BNB Surges 2.61% as Hyperion TGE and Institutional Interest Drive Trading Volume Past $2 Billion
BNBUSDT has experienced a 2.61% price increase over the past 24 hours, rising from 690.60 to 708.64. This upward movement is attributed to several factors, including heightened trading activity surrounding Binance’s launch of the Bonding Curve TGE for Hyperion (RION), which incentivized BNB holders to participate and lock tokens, as well as increased user engagement during Binance’s 8th anniversary campaign. Technical analysis indicates BNB has been testing key support and resistance levels, with recent bullish momentum following a bounce from the $675 zone and stabilization above the 100-hour moving average earlier in July. Additionally, institutional interest, such as Nano Labs’ reported plans to acquire BNB, and strong market activity—reflected in a 24-hour trading volume between $1.71 billion and $2.28 billion—have contributed to positive sentiment.
Currently, BNB is trading at 708.64 with a market capitalization estimated between $96.46 billion and $103.95 billion, ranking it among the top five cryptocurrencies by market cap, and a circulating supply between 139 million and 150 million BNB.
Can you really grow your crypto without watching charts 24/7?
I tested it.
I put $10,000 into $BTC and 9 other coins using Auto-Invest on WhiteBIT, no manual trades, just pure #DCA for 3 months.
Here’s how it went:
→ Top performer: Hyperliquid — up +201.52%
→ Runner-up: WhiteBIT Coin — up +55.32%
→ Solid hold: ETH — up +35.06%
→ Biggest red: ADA — down -14.98%
But overall, the #portfolio stayed in the #green.
Main takeaway?
#Diversification + consistency works. 🔥
Auto-Invest took out the stress, perfect for volatile markets like this.
$BTC BTC Digital Buys $1 Million Worth of Bitcoin
Singapore-based crypto firm BTC Digital Ltd. (Nasdaq: BTCT), launched its strategic bitcoin ( BTC) and ether ( ETH) reserve programs on Monday, according to a press release. The company says it finished setting up its $1 million ether reserve last week and has now completed the set up for its bitcoin reserve, also worth $1 million.
The company aims to acquire more cryptocurrency in the coming months and is targeting $10 million in total reserves by the end of 2025. The purpose of building up crypto reserves is threefold according to the firm: balance sheet stability, enablement of onchain operations, and establishment of real-world asset (RWA) infrastructure. “ BTC and ETH represent the ‘central‑bank‑grade assets’ of the stablecoin and RWA era,” said BTC Digital CEO Siguang Peng. “By incorporating them into our core asset‑allocation framework through a long‑term lens, we’re not only upgrading our asset‑management strategy, but also laying the groundwork for a deeper role in tomorrow’s on‑chain financial ecosystem.”
Base is bringing new innovation and utility to the Superchain, all powered by Ethereum and the OP Stack.
Just announced at A New Day One:
- Base becomes Base Chain, powering the infrastructure for the onchain economy.
- Flashblocks reduce block times from 2 seconds to 200 milliseconds.
- Base Build's new features help developers scale and monetize their apps.
- Coinbase Wallet becomes the Base app - bringing together social, chat, payments, and trading all under one super app.
Plus much more: https://t.co/3Kui6x8BwM
We’re proud that @base is built on the OP Stack as part of the Superchain, and excited to keep scaling with such a visionary, world-class team.
We are excited to announce that Westpac Institutional Bank (@Westpac) and Imperium Markets are implementing Chainlink in Project Acacia, a new joint initiative between the Reserve Bank of Australia and Digital Finance CRC (DFCRC).
https://t.co/T1ivwmxFFN
The Chainlink Runtime Environment (CRE) is orchestrating secure, seamless, and compliant Delivery vs. Payment (DvP) settlement of tokenized assets across blockchain markets and the existing PayTo Australia domestic payments system. This capability is key to accelerating the adoption of digital assets and bringing institutional capital onchain.
The Australian central bank has estimated that tokenization can save asset issuers in Australian markets up to AUD $12+ billion annually, while Westpac highlighted that the project is a key step to understanding how digital money can support “innovations in wholesale markets by providing risk-free settlement assets, backed by a resilient architecture and an appropriate regulatory environment.”
By connecting offchain payment capabilities and tokenized assets for secure DvP settlement, Westpac, Chainlink, and Imperium Markets are unlocking innovative use cases and scaling the institutional adoption of tokenized assets.