SRM Rebrands to Tron Inc. in One of Crypto’s Most Bizarre Corporate Pivots

In a move that stunned both Wall Street and Crypto Twitter, SRM Entertainment—a former toy and souvenir supplier for Disney and theme parks—has officially rebranded as Tron Inc. and will now trade under the Nasdaq ticker “TRON” starting July 17.

🔹 The pivot follows a $210M reverse merger with Justin Sun’s #Tron

🔹 Tron Inc. now holds 365M $TRX , making it the largest public holder of TRON tokens

🔹 Formerly known for theme park merchandise, the company is now a crypto treasury vehicle in disguise

🔹 CEO Rich Miller says the shift reflects a long-term strategy to support global payment infrastructure using TRX

🔹 However, legacy toy partnerships with Disney, SeaWorld, and Universal still officially exist on paper

The transition part business, part spectacle has raised eyebrows due to its speed, its surreal contrast between past and present and its #TRUMP adjacent backstory.

The reverse merger was facilitated by a firm linked to the Trump family, though any direct political connection has been denied.