Mexico-listed real estate firm Grupo Murano plans to adopt Bitcoin as a core strategic asset, with an initial investment of $1 billion and a goal to build a $10 billion BTC treasury within five years. CEO Elías Sacal said the company is converting properties into BTC holdings through refinancing and sale-leasebacks, and will deploy Bitcoin ATMs and enable BTC payments at its hotels. Around 70–80% of its capital will be allocated to Bitcoin.