Over the past five years, cryptocurrency has gradually moved beyond the narrow confines of a speculative asset toward what it was meant to be from the start — a fully functional means of payment. In July 2025, a study by Bitget Wallet confirmed a significant shift in consumer behavior: millions of users worldwide now use digital assets to pay for goods, games, and travel.

Braxons Group analysts see this not just as a trend, but as a clear sign that crypto is entering a mass-adoption maturity phase.

Crypto in Shopping: From Enthusiasts to Households
According to the study, 35% of users now use cryptocurrency for everyday purchases — not only for digital goods, but also for paying for food, services, and essential products.

Braxons Group notes a sharp rise in crypto payment integration with POS terminals and online marketplaces, especially in Southeast Asia, where digital wallets often replace bank cards. The growth is driven by low fees, lack of bank control, and instant settlements — particularly via USDT and BUSD.

Gaming: The Key Engagement Driver
36% of users regularly use cryptocurrency for in-game purchases and Web3 applications. This comes as no surprise: NFT items, premium memberships, and tokenized game assets are now core components of most gaming economies.

Braxons Group highlights that Gen Z and millennials form the backbone of this new crypto audience. Their willingness to spend tokens on in-game content demonstrates high adaptability and low entry barriers.

This is an important investment signal: companies operating at the intersection of crypto and gaming will likely become dominant growth drivers over the next 3–5 years.

✈ Travel: Crypto Crosses Borders
Around 35% of respondents use cryptocurrency for booking tickets, hotels, and travel services. For Braxons Group, this validates the hypothesis that crypto is the ideal tool for global users — eliminating currency restrictions, reducing banking fees, and enabling direct bookings without intermediaries.

Among older demographics (Gen X), trust in crypto for high-value transactions is increasing. This marks a shift in the market: a sector once dominated by speculation is now becoming practically useful for everyday needs.

Regional Differences
The Bitget study revealed notable geographic patterns:

Southeast Asia — leader in everyday crypto payments (up to 41%)

Africa — active use for education payments

Latin America — strong e-commerce adoption (up to 38%)

Middle East — growing interest in high-ticket purchases (cars, tech, luxury goods)

For Braxons Group, this means the decentralized payments market is becoming multi-layered and globally fragmented, requiring region-specific solutions.

Braxons Group’s Conclusion
Our team concludes that cryptocurrency is evolving from an investment class into a transactional tool. It no longer makes sense to view digital assets solely as a store of value or speculative vehicle.

What was once an experiment is now daily reality:

Gamers buy NFTs and passes with tokens.

Households purchase groceries with stablecoins.

Travelers book accommodation with ETH.

The next step? Integrating cryptocurrency into banking and government systems. For businesses, this means embedding crypto infrastructure is now a must-have for digital competitiveness.

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