Animoca Brands, a Web3 company, has entered a non-binding memorandum of understanding (MOU) with DayDayCook (DDC) Enterprise, a meal-prep firm that has recently adopted a Bitcoin treasury strategy. This partnership aims to manage Animoca's Bitcoin holdings and generate returns on these reserves, with Animoca planning to allocate up to $100 million in BTC. Co-founder Yat Siu highlighted DDC's CEO, Norma Chu, for her ability to engage a significant non-crypto audience, potentially introducing them to the crypto sector. DDC had previously announced plans to acquire 5,000 BTC over three years, starting with a purchase of 21 BTC for its treasury. The trend of companies adopting Bitcoin as a treasury asset is growing, with 268 institutions currently holding BTC, including 147 public companies. While some view this trend as a pathway to mainstream adoption, others caution that overleveraged firms could lead to market instability during downturns. Read more AI-generated news on: https://app.chaingpt.org/news

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