DDC Enterprises Limited, a company known for its Asian food brands such as Nona Lim and DayDayCook, has announced a $100 million strategic partnership with Animoca Brands on July 7, 2025, to bolster its treasury strategy.
The non-binding memorandum of understanding with Animoca Brands to develop and implement strategies that maximize yield from Web3 leaders’ Bitcoin assets while managing associated risks.
It is worth noting that Yat Sui, the co-founder and executive chairman of Animoca Brands, will join DDC’s newly formed Bitcoin Visionary Council to provide strategic leadership and guidance to ensure the company’s Bitcoin treasury operations align with cutting-edge industry standards and long-term value creation.
The Chairwoman, founder and CEO of DDC, Norma Chu, said, “ This partnership with Animoca Brands marks a transformative step for DDC and reflects our shared vision to accelerate Bitcoin’s role as a pristine monetary asset.”
Chu added, “ The addition of Yat Siu to our newly formed Bitcoin Visionary Council brings exceptional industry experience and network value that will strengthen our strategic direction and help guide our treasury and Bitcoin ecosystem initiatives. Together, we’re committed to innovation, disciplined risk management, and unlocking Bitcoin’s full potential as a modern treasury asset.”
Key areas of focus for this partnership include accelerating the DDC Bitcoin accumulation strategy, developing yield-generating strategies for Bitcoin treasury corporations, and creating a framework for public companies to adopt digital assets.
A quick overview of Bitcoin prices
With strong bullish sentiments, Bitcoin is currently sitting at $118,024 with a weekly surge of 8.96%, and in the past 24 hours, it traded at its highest at $118,856 and lowest at $116,650.
The press time market capitalization of Bitcoin is $2.34 trillion, and its trading volume is above $50 billion at $72.02 billion. The market dominance of Bitcoin is 63.7% which has grown by nearly 2% in the last few months.
Constant bullishness in Bitcoin prices has raised the speculations of it crossing the mark of $120k very soon, and is expected to establish an all-time high above $124k.
Over the past few months, Bitcoin has seen tumbling below the $100k mark, yet in the last few weeks, it has performed appreciably, breaking all barriers. The spike seems to be solely supported by the growing adoption of BTC at the institutional level.
On July 11, 2025, it was reported that the wallet associated with the pseudonymous creators of Bitcoin has now become the 12th richest man in the world. At the time of writing, the total value of his wallet was $129 billion, more than the net worth of the Zara owner.
