TLDR:
Murano secured $500M in standby equity to fund its long-term Bitcoin strategy.
The firm purchased 21 BTC and joined the “Bitcoin for Corporations” alliance.
Sale-leaseback deals will convert real estate value into BTC reserve assets.
BTC payments and rewards may soon launch across Murano’s hospitality properties.
Murano Global Investments has unveiled a new direction to expand its core operations with a focused Bitcoin (BTC) treasury strategy. The company plans to leverage capital from a $500 million standby equity deal to build its BTC holdings.
While continuing to grow its resort and hotel business, Murano aims to convert locked-up real estate value into liquid, high-yield assets. It has already taken early steps by acquiring Bitcoin and joining a corporate BTC alliance.
This shift marks a notable entry into the crypto space by a major real estate operator.
Bitcoin Treasury Becomes Strategic Focus
Murano confirmed that it had purchased 21 BTC as part of its initial treasury allocation.
The company views Bitcoin as a long-term store of value that enhances balance sheet strength. Management stated that proceeds from its newly signed Standby Equity Purchase Agreement (SEPA) with Yorkville would largely support further BTC acquisitions.
This treasury shift complements Murano’s ongoing development activities. By joining the “Bitcoin for Corporations” program, launched by BTC Inc and Michael Saylor’s Strategy, Murano enters a circle of firms aligning with Bitcoin-focused business strategies.
The company holds Chairman’s Circle status in the alliance.
Murano intends to convert capital tied in long-term real estate projects into liquid assets. It is exploring asset sales, leaseback agreements, and targeted divestitures.
For example, the next phase of its Grand Island Cancun project includes residential condos positioned for sale rather than long-term holding.
These measures aim to enhance capital efficiency without compromising operational control. Sale-leaseback plans will allow continued management of hospitality sites while freeing funds for BTC accumulation. The shift seeks to optimize returns and improve cash flexibility.
Integrating Bitcoin into Hospitality Operations
Murano also hinted at operational changes that will bring crypto closer to its guests.
The company is evaluating Bitcoin payments and BTC-based loyalty rewards across its resorts. These potential features aim to create a distinct offering in Mexico’s competitive tourism sector.
The integration of crypto into real-world use marks a practical step in Murano’s broader BTC adoption. It adds a new dimension to the firm’s real estate and hotel ventures, extending digital assets from treasury to customer interaction.
Cohen & Company Capital Markets is advising Murano on its treasury strategy. As crypto becomes a more common treasury reserve tool, Murano joins a growing list of public firms reallocating corporate funds toward BTC.
The move positions it at the intersection of traditional assets and digital value.
The post Murano Launches Bitcoin Treasury Strategy Backed by $500M Equity Agreement appeared first on Blockonomi.
