Strategy scales up its Bitcoin strategy
Michael Saylor, executive chairman of Strategy (formerly MicroStrategy), has hinted at another large corporate bitcoin buy. The company now owns 592,345 BTC, valued at over $63 billion as of June 23, 2025. This follows an additional purchase of 245 BTC worth around $26 million last week. Strategy has bought bitcoin for 11 consecutive weeks since April 2025.
The company’s bitcoin strategy is aggressive and different from other public firms. It seeks to become the world’s largest corporate bitcoin holder, targeting a milestone of 600,000 BTC. This move could solidify Strategy’s position as a dominant player influencing the bitcoin supply. Analysts estimate the company has unrealized gains of over $21 billion, reflecting its long-term holding conviction and market timing.
Strategy holds more bitcoin than the next 20 public treasuries combined. Its strategic approach contrasts with other firms that only hold bitcoin on balance sheets passively. By actively purchasing during market dips, Saylor reinforces a message of bitcoin as a superior treasury asset.
Funding plan supports continuous corporate bitcoin buy
Strategy finances its bitcoin strategy by issuing debt and equity. The company has raised over $21 billion through at-the-market equity offerings and convertible bonds. In May alone, Strategy raised $427 million and used it to acquire 4,020 BTC. The firm’s average purchase price across its total holdings stands near $69,979 per bitcoin, showing careful financial engineering and long-term confidence.
As of June 2025, bitcoin is trading between $109,000 and $112,000. Strategy’s stock often acts as a leveraged bitcoin proxy, reflecting bitcoin price movements even more sharply. This year alone, Strategy shares have risen by over 118 percent, driven by investor confidence in its bitcoin-focused balance sheet.
Analysts believe Strategy’s aggressive strategy offers both opportunities and risks. The high debt levels could create problems if bitcoin prices decline sharply. However, Strategy’s size, institutional partnerships, and broad funding channels provide greater resilience than smaller firms using similar models. The company’s leadership under Saylor keeps reinforcing a bullish narrative around institutional bitcoin adoption.
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