Amazon founder Jeff Bezos sold nearly three million shares of the company in the first two days of July, cashing out $665.8 million, according to SEC filings submitted on Tuesday.
The sale is part of a pre-announced trading plan that allows Bezos to sell up to 25 million Amazon shares by May 2026. This move follows an earlier sell-off in late June, when he offloaded stock worth $736.7 million.
Despite the sales, Bezos still holds more than 900 million shares, representing approximately $200 billion in Amazon equity. While he stepped down as CEO in 2021, he remains executive chairman of the board and the company’s largest individual shareholder.
$50 Million Wedding? The Timing Is No Coincidence
The recent stock sales came just days after Bezos’s lavish $50 million wedding to Lauren Sanchez in Venice, Italy. The guest list was star-studded, featuring Oprah Winfrey, Leonardo DiCaprio, Bill Gates, Ivanka Trump, and a few Kardashians.
While there's no official link between the wedding and the stock liquidation, a $50 million celebration clearly calls for serious liquidity.
Amazon Stock Gains Momentum During Prime Day and Technical Breakout
While Bezos handles personal milestones and portfolio shifts, Amazon is in full swing. The company’s annual Prime Day event is underway—extended this year to four days, ending on Friday.
Analysts are watching closely. Brian White of Monness Crespi Hardt suggested that Prime Day could be a key opportunity for shoppers to stock up ahead of new U.S. tariffs expected in the second half of 2025. He called it a "strategic hedge against inflation."
Beauty Products Lead Sales Surge
According to Dana Telsey of Telsey Advisory Group, the beauty category is expected to dominate Prime Day once again. Historically, cosmetic products perform exceptionally well during Amazon’s major events. Though the broader U.S. beauty market is stabilizing, it’s still growing—boosting Amazon’s transaction volume and momentum.
Golden Cross Appears on the Chart
From a technical perspective, Amazon’s stock chart just sent a bullish signal: its 50-day moving average crossed above the 200-day moving average, forming the well-known “golden cross” pattern. Traders often view this as a sign of sustained upward momentum.
According to FactSet, the 50-day average now sits at $206.46, just above the 200-day level of $206.04. While the gap is small, it’s a significant trigger in technical analysis.
Summary: Bezos Cashes Out While Amazon Accelerates
In just two weeks, three major milestones aligned:
🔹 Jeff Bezos sold hundreds of millions in stock
🔹 Hosted a $50 million wedding
🔹 Amazon delivered Prime Day sales and hit a technical breakout
And Bezos? According to SEC documents, he still has authorization to sell more shares through May 2026. The game is far from over.
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