This is a general announcement. Products and services referred to here may not be available in your region.
Fellow Binancians,
As the cryptocurrency market continues to evolve, Binance remains deeply committed to maintaining a responsible listing framework that prioritizes user protection, regulatory and compliance considerations and long-term project quality.
Binance is detailing its various listing products and methods, and the corresponding evaluation requirements to help projects familiarize themselves. Projects interested in listing on Binance can also learn more about how they can apply towards the end of this notice.
Binance Alpha: Binance Alpha serves as a pre-listing token selection pool focused on discovering promising early-stage crypto projects in the Web3 ecosystem and offers a potential pathway for these projects to be listed on the main Binance Exchange. Binance Alpha can be accessed from both Binance Wallet and Binance Exchange. This seamless integration allows users to trade selected early-stage tokens on-chain without needing Web3 wallets or external transfers.
Binance Futures: Binance Futures is the largest crypto futures platform by trading volume. Users can use futures and other derivatives for liquidity, express their view on the market, as well as hedge their portfolios and protect against unexpected market movements. Derivatives allow users to take on long and short positions without holding the underlying tokens.
Binance Spot: Binance Spot is the largest crypto spot platform by trading volume, allowing users to directly buy, sell, and hold high-quality crypto assets, thus facilitating asset ownership and long-term holding. In addition to direct spot listing, Binance offers multiple opportunities for projects to increase exposure and user engagement, such as HODLer Airdrops, Launchpool, and Megadrop. These initiatives provide projects with valuable opportunities to engage with Binance’s large user base and gain early traction, while users can access these tokens before their official listing on Binance Spot.
Launchpool: Binance Launchpool allows users to earn new project tokens for free by locking BNB (either through Binance Simple Earn or decentralized BNB assets stored in Binance Wallet) and other supported tokens.
Megadrop: Binance Megadrop integrates Binance Simple Earn with Binance Wallet, allowing users to gain early access to carefully selected Web3 projects. Users can lock BNB or complete Web3 quests (such as interactions or transactions) to earn points, which determine their proportional token rewards.
HODLer Airdrops: The Binance HODLer Airdrops distributes token rewards based on historical snapshots of users’ BNB holdings in Binance Earn and/or On-Chain Yields products taken at random periods. By subscribing BNB to Fixed and/or Flexible Earn, and/or On-Chain Yields products, users automatically qualify for HODLer Airdrops rewards.
Binance supports various listing methods, each with specific requirements for project teams:
Alpha featuring is currently categorized into two types: circulating projects and non-circulating projects.
Non-Circulating Projects
New projects at the Token Generation Event (TGE) stage can apply for an Exclusive TGE or Alpha Initial Airdrop. These projects will benefit from Binance ecosystem’s extensive traffic, gaining more exposure and user support.
The evaluation focuses on:
Project Fundamentals and Performance Metrics:
Consumer products, infrastructure projects and other non-meme projects:
User Adoption: Established user base or verified adoption metrics
Business Model: Viable business model with clear growth pathways and profitability prospects
Sector Relevance: Relevance to trending crypto themes and emerging narratives
For Memecoins: Strong community foundation and cultural resonance
Tokenomics:
Token Distribution: Unique number of holders, concentration of holdings among insiders, market makers, or developers
Vesting Schedule: Vesting schedules and unlock events
Technical Risk Assessment:
Token and relevant contracts for potential risks
Code quality, innovation potential, system complexity, centralization risks, external audit history, dependency management, and prior security incidents
Team Background and Compliance Review:
Background check of the key team and key relevant stakeholders
Compliance-related risks assessment, such as sanctions and other financial risks.
Circulating Projects
Projects that have already issued tokens and are circulating in the market can apply for Direct Featuring on Alpha. Currently, the platform supports four blockchains: BNB Chain, Solana, Base, and Ethereum. We plan to expand support to more chains based on community development across various public blockchains.
For these projects, we place emphasis on secondary market performance and token distribution, while also still evaluating project fundamentals and performance metrics, tokenomics, technical risk assessment and team background as per the criteria above for TGE projects.
Specific requirements for secondary market performance include:
Trading volume, liquidity depth, and historical price volatility
Fully diluted valuation (FDV) and market capitalization (MCap)
Futures listings reviews are currently categorized into two types:
Projects Already Featured on Alpha:
Since these projects have already met fundamental requirements, such as tokenomics, team quality, and token unlock schedules during their Alpha featuring evaluation process, during the Futures listing review the focus will be placed primarily on the secondary market performance, provided there are no significant negative changes in the project’s fundamentals, token unlock schedules, team status, and other key indicators. Key requirements include:
High trading volume on Alpha, reflecting strong community and Binance users’ recognition;
Stable price performance during the Alpha trading period, with no significant crashes or pump-and-dump behavior;
Regulatory and compliance considerations;
Continued compliance with sound token distribution and unlock schedules.
Projects Not Yet Featured or Unable to Get Featured on Alpha (e.g., new Layer-1 blockchains):
These projects must meet the comprehensive fundamental requirements similar to those for Alpha Featuring, including:
Project Fundamentals and Performance Metrics
Tokenomics
Technical Risk Assessment
Team Background and Regulatory and Compliance Review
Spot listings reviews are currently categorized into two types: projects already listed on Futures and/or featured on Alpha and circulating, and new TGE projects.
Projects Already listed on Futures and/or featured on Alpha and Circulating:
These projects have met fundamental requirements during their Alpha/Futures listing evaluation process. During the spot listing review, the focus will be placed primarily on the secondary market performance, provided that there are no significant negative changes in the project’s fundamentals, token unlock schedules, team status, and other key indicators. Key considerations include:
High and sustained trading volume on Alpha and Futures platforms;
Stable token price during Alpha and Futures trading periods, with no significant price crashes or pump-and-dump activities;
Regulatory and compliance considerations;
Continued adherence to reasonable token distribution and unlock schedules.
New TGE Projects:
Teams can consider first participating in Binance’s other listing methods, such as Launchpool, Megadrop, and HODLer Airdrops for a higher probability of securing a listing on Binance. Direct spot listing may also be considered based on the following criteria, which align with Alpha listing requirements:
Project Fundamentals and Performance Metrics
Tokenomics
Technical Risk Assessment
Team Background and Compliance Review
Projects interested in listing can apply by:
Spot Listing: You can apply via the general Binance listing application form.
Futures Listing: You may send your request via email.
Alpha Featuring: Projects interested in Binance Alpha can apply through the official Alpha application form here.
*Please ensure the application is completed by the project founder or key member and includes all relevant information to facilitate a thorough and timely review.
*If you have any questions about the listing process, please refer to our detailed FAQ.
To maintain a healthy and sustainable ecosystem, Binance periodically reviews listed projects and may delist tokens that fail to meet ongoing standards. The following criteria apply to all delisting decisions across Spot, Futures, and Alpha markets.
1. Team and Governance
The project shows lack of ongoing development or appears abandoned.
Development updates are insufficient or of low quality.
The team has poor communication and transparency with the community and Binance.
The project fails to respond to Binance’s periodic due diligence requests.
Significant disruptive changes occur in team or ownership structure.
2. Market Performance and Trading Activity
Trading Volume and Liquidity: Consistently low trading activity or poor market depth.
Price Stability: Significant crashes, or pump-and-dump behavior.
Market Manipulation: Evidence or suspicion of price manipulation or fraudulent trading practices.
Community Sentiment: Sustained negative feedback or loss of community trust.
3. Product and/or Network Security
Network Stability: Vulnerabilities, security breaches, or attacks compromising the project.
Tokenomics: Unjustified or material increases in token supply, or major changes to tokenomics that harm holders.
Regulatory Compliance: New legal or regulatory requirements that the project fails to meet.
Unethical or Fraudulent Conduct: Evidence of fraud, negligence, or other unethical behaviors damaging the project’s integrity.
Binance is committed to maintaining a secure, transparent, and high-quality trading environment. We continuously monitor listed projects to protect our users and ensure the integrity of the ecosystem. Projects that fail to meet these standards may be delisted to safeguard the interests of the community.
These guidelines reflect Binance's commitment to maintaining a healthy and sustainable ecosystem. We encourage projects that meet these criteria to apply, ensuring a high standard for all listed assets.
Thank you for your support!
Binance Team
2025-04-25
Trade on-the-go with Binance’s crypto trading app (iOS/Android)
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Binance reserves the right in its sole discretion to amend or cancel this announcement at any time and for any reasons without prior notice.
Disclaimer: Digital asset prices are subject to high market risk and price volatility. The value of your investment may go down or up, and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. Past performance is not a reliable predictor of future performance. You should only invest in products you are familiar with and where you understand the risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. For more information, see our Terms of Use and Risk Warning.
