to understand crypto is to understand fandom, as its momentum thus far has largely been a factor of eliciting and manufacturing subculture. you can find its evolving principles more deeply embedded in media and music than studying the history of the financial industry.
It's interesting to observe the velocity of AI & crypto through the lens of "now that I can do, I want to".
we often challenge ideas because there hasn't been interest before ("not the way it works"). but these tools put consumers in control of things we haven't imagined.
"The nature of digital technology is to embed, mix, smooth, disagreggate; too often, the image of decentralization conceals a quiet recentralization elsewhere. It’s not just advertising that is closer to our bodies, but every kind of information. With cryptocurrency, the spaces of traditional finance are reconstituted in the self ... in which the access point for dematerialized wealth is no longer the bank vault but the individual and their personal knowledge (their private key)." - @kneelingbus
bitcoin apps are interesting because BTC is so widely distributed (first to market, first ETF, first adopted by institutions/govts), apps act in service of existing needs. whereas for alts, apps are taking on the responsibly for broadening the distribution of their host chains.
one major reflection from @solana accelerate is that they nailed the format. ~7 minutes talks. no fluff or drawn out panels where dudes give their background & try to fill time. founders get on stage, talk about what they do, and then pass it on to the next. more should do this.
Crypto has spent years figuring out how tokens relate to infrastructure—but the focus on how tokens connect with consumer products is new. And that shift will push crypto way further into the mainstream than any infra breakthrough ever could.
something to consider: before IG, people would never share the personal shit they put on that platform. it was considered private. my business. no one cared. while it's hard to think that money, considered insanely private today, could be more social -- crypto shows a lane there.
an interesting GTM approach for any emerging tech (see: crypto) is evoking the response "how did you do that?"
which means: start with a product showcasing the end result, make that relationship sticky, then market that product as an example of the tech to license/leverage.
think many are thinking launchpads compete with VC. but that's not the case. really, these founders/projects have difficulty raising VC, aren't shooting for $B outcomes, but can capture meaningful $ in a short amount of time.
so good avenue for an underserved segment of market.
The internet doesn't ask for permission. It breaks things, and forces you to obey its pull. Crypto exhibits early signs of both -- brute force & trojan horse-- dynamics.