A film whose box office was only 7,169 yuan in the first ten days before release is now predicted to surge to 135 million yuan. It ranks fifth among domestic films for the summer season. Even if production costs are calculated at the highest estimate, they’re only 1.6 million yuan—if 135 million yuan comes true, the cost-to-return ratio would be 843 times. (Ne Zha 2) A box office of 15.4 billion yuan, a budget of 700 million yuan, a return ratio of 22 times. 843 versus 22. A universally recognized bad movie, in terms of return on investment, has beaten the all-time Chinese box office champion.
