To put it simply, what $niulai wants to do is actually pretty down-to-earth.
It’s to let more people know about 《Niu Lai》, and at the same time create a connection between the film IP and the Web3 community.
In this case, memes are more like a tool for spreading the message.
If the community is willing to keep playing, this IP may slowly grow its own culture.
I think this approach is worth taking a look at.

#niulai #牛来