Elon Musk responded to a post on X suggesting higher creator payouts to compete with YouTube. The user imagined Musk increasing payments to creators beyond what You Tube offers. Musk replied by tagging X Head of Product Nikita Bier and telling him to do exactly that.

The exchange signals renewed focus on creator monetization at X. Competing with YouTube requires not just reach but consistent and meaningful payouts for creators who drive engagement.

The next step will be whether X introduces concrete changes to its payout structure. Creators will be watching closely for updates that turn the comment into policy.

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