Extending the discussion on why everyone wants to become a KOL now, as mentioned by Wu.

I personally think that many people become KOLs not out of passion, but because it can be profitable.

First, let's talk about the exchange budget. By posting exchange links on personal homepages, one can earn a portion of a monthly salary, ranging from a few hundred to a few thousand U.

From what I understand, if a personal profile has multiple exchange links, the monthly salary may be cut! It's often halved.

Next, what qualifies someone as a first or second-tier KOL?

First are real fan counts, community stickiness, content quality, etc.

I think a very important point here is the network resources.

Having a network foundation gives KOLs an inherent advantage.

Along with personal internet savvy and expertise in a specific field.

Everyone talks about the importance of plugin rankings,

but I think they can only be used as a reference.

Various ranking plugins can, to some extent, be manipulated behind the scenes.

Plugin rankings can only be said to have a certain reference significance.

KOL income

In June and July of this year, I conducted a small survey.

A certain second-tier KOL can handle 30+ promotional posts a month (a high-output player).

I was also curious why they could take on so many.

They said most collaborations were established through mutual introductions among old acquaintances.

From what I understand, many KOL collaborations

are based on previous partnerships and mutual introductions.

Another crucial point is that KOLs are basically not starving during a bear market.

There are rarely advertising promotions in a bear market, making cooperation with exchanges very important at this time.

Cooperation with exchanges can cover daily expenses, helping to survive the winter!

Ultimately, the reason everyone wants to become a KOL now is not just for the glitz

but because it's a replicable, scalable identity in the crypto world that can also make money!