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[Replay] 🎙️ Why Market Decline on this weekend?

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Eclipse’s Viral “Damage Control” Moment: Genius or Just Painfully Honest? Every crypto project hits rough patches, but not everyone handles them like Eclipse just did. This week, a post on Rumour.app caught everyone’s attention when an Eclipse intern was asked why “Crypto Twitter hates them.” The reply? > “–88% all-time chart.” Yes, that’s the actual answer. And that’s how a brutal price drop turned into one of the funniest — and strangest — marketing moments of the week. Laughing Through the Pain To be fair, the response was disarmingly honest. Most projects try to sugarcoat their charts, but Eclipse’s team leaned right into it. That kind of humor is risky, but it can also make a brand feel more human. Crypto users love authenticity — even if it comes wrapped in sarcasm. Still, being “too real” can backfire if it reminds investors of past losses instead of future progress. Irony Marketing in Action What Eclipse pulled off is a classic case of irony marketing — turning bad news into a talking point. It’s not new, but it works especially well in the crypto world, where memes and sentiment often matter as much as fundamentals. The post made people talk, laugh, and debate. And in a space that runs on attention, that’s half the battle. Turning a Joke into a Comeback If Eclipse follows this viral moment with strong updates — real progress, new partnerships, or ecosystem growth — it could flip the script completely. The “–88% chart” might go from meme to motivation. But if not, it risks being remembered as just another crypto punchline. Crypto brands can’t control every chart, but they can control their voice. Eclipse proved that honesty, even when painful, can connect with people — as long as it’s followed by action. Sometimes, owning your story is the best form of damage control there is. #traderumour @rumour.app $ALT #ALT Eclipse’s viral –88% remark shows how humor and honesty can turn a PR flop into a community moment. Disclaimer: not financial advice.

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