Ferrari has now officially opened the door for crypto millionaires to purchase their luxury sports cars using digital assets such as Bitcoin (BTC), Ethereum (ETH), and stablecoin USDC.

This new policy applies in the United States through a partnership with payment processing company BitPay, which will convert crypto into fiat currency for Ferrari dealers.

Ferrari's Chief Marketing and Commercial Officer Enrico Galliera stated that this move is aimed at reaching a new generation of customers whose wealth comes from digital assets.

"Some of them are young investors building wealth through crypto. This move will help us connect with buyers who were previously not traditional Ferrari customers," said Galliera, citing Reuters.

Ferrari joins a lineup of other car manufacturers accepting crypto payments, such as Lamborghini, Nissan, and BMW at several US dealerships.

Previously, Tesla also allowed car purchases with Bitcoin before halting it in 2021 due to Elon Musk's concerns about energy emissions from Bitcoin mining, although Tesla now hints at the possibility of resuming that policy in the future.