$XRP Co-founder of EasyA Phil Kwok recently used his appearance on Nasdaq TV to place Rippe, RLUSD, and XRP Ledger squarely in front of institutional investors.

In a space where mainstream coverage of Ripple and the XRP Ledger (XRPL) is limited, Kwok’s decision to discuss RLUSD live on the mainstream media marks a significant effort to elevate awareness of XRP’s growing role in the payment space.

Speaking to an audience that includes the same billion-dollar institutions trading daily on Nasdaq, Kwok highlighted the real-world advantages of stablecoins, using RLUSD as a central example. While explaining the technological edge of the XRPL, he also advanced XRP’s visibility among market participants who could one day integrate the asset into their operations.

✨Efficiency as the Defining Advantage

Kwok described the key benefit of using stablecoins over traditional fiat transfers as their exceptional speed and low cost. “You can transfer that for literally fractions of a cent, super fast and super cheap,” he said, referring to how RLUSD transactions occur on the XRPL.

He contrasted this with a recent experience within EasyA, where the company sent small cash prizes to community members. In one case, a participant received a $10 payment via bank wire but was charged $5 in fees to collect it.

The outcome, Kwok noted, was a reminder of how inefficient legacy payment systems remain. RLUSD and the XRPL eliminate that friction by allowing cheap and instant transactions across borders.

✨Why It Matters for Ripple and XRP

While Kwok’s example focused on user experience, the implications for the XRP ecosystem extend further. RLUSD, issued by Ripple, operates natively on the XRPL, a network built for speed, liquidity, and interoperability.

By discussing RLUSD on Nasdaq TV, Kwok effectively demonstrated how Ripple’s stablecoin aligns with the network’s vision of global settlement without the barriers of conventional systems.

This moment of visibility is strategically valuable for Ripple. RLUSD’s exposure on a mainstream financial platform brings institutional attention to both the stablecoin and the ledger that powers it. For XRP, this translates to reinforced credibility as a bridge asset to facilitate high-speed, compliant transactions between currencies and institutions.

✨Expanding XRP’s Institutional Appeal

Kwok’s choice to highlight Ripple publicly shows a proactive approach to expanding XRP’s reach. Rather than waiting for mainstream coverage to catch up, he used his platform to initiate that exposure himself, pushing the digital asset to the eyes of millions.

XRP’s many advantages make it attractive to institutions, and Kwok’s comments have made the advantages of the digital asset and its ecosystem apparent to any doubters who trade on the Nasdaq.

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