Ethereum NFT collectibles Doodles collaborated with Kellogg's Froot Loops to launch 500 limited edition gift boxes, each priced at $50 (excluding cereal). Each gift box contains a digital collectible NFT minted on Coinbase's Base network, themed around Doodles' pastel characters and Froot Loops' toucan. Doodles CEO Scott Martin emphasized that this collaboration aligns with the brand's nostalgic and playful image. The gift boxes sold out quickly, with some signed by Martin, and one box containing an original sketch. Previously, Doodles collaborated with McDonald's and Adidas, and the brand is currently refocusing on community-driven projects.