《Holoworld Virtual Exhibition: Opening New Channels for Online Display for Enterprises》
Holoworld's “virtual exhibition” feature aims to break the traditional offline exhibition “regional limitations, high costs, and limited audience” pain points, providing enterprises with a “immersive, low-cost, and wide coverage” new online display channel, suitable for various scenarios such as product launches, industry exhibitions, and brand promotions.
The core advantages of the virtual exhibition are reflected in “scene customization + efficient interaction”: first, “highly customized scenes”, where enterprises can build exclusive exhibition scenarios based on their needs—such as technology companies creating a “future technology exhibition center” to showcase 3D models and functional demonstrations of new products; clothing brands can set up a “virtual fashion show” to let virtual models showcase new products; second, “efficient interactive experience”, where audiences can enter the exhibition through their virtual avatars and view product details in 360°, click on product models to obtain parameters, prices, and other information, and even communicate in real-time with the virtual avatars of company staff (such as consulting for cooperation, scheduling trials), and can even experience products through the “virtual trial” feature (such as virtually test-driving cars or trying out home appliances).
As of now, over 100 enterprises have hosted virtual exhibitions through Holoworld, covering multiple industries such as technology, clothing, automotive, and home appliances. A certain mobile phone brand's “new product virtual launch event” attracted over 200,000 viewers online, with inquiries increasing 3 times compared to offline launch events, and post-event product reservations growing by 50%; an industry association's “virtual industry exhibition” gathered participation from over 500 domestic and international enterprises, with exhibition costs reduced by 70% compared to offline events, yet attracting over 100,000 professional viewers, becoming an important boost for enterprises to expand their markets.
